No More Deer In Headlights, Gotta Get theSkimm


A couple months ago I received an email saying I had subscribed to theSkimm. The only thing is, I had no recollection of signing up! We all know how annoying emails can get, so because I didn’t remember signing up for theSkimm, and “What the heck is the Skimm anyways?” I remember asking myself, I almost clicked unsubscribe.

Welcome to theSkimm!

theSkimm is an email newsletter for anyone short on time. No one wants to be the deer in headlights when someone says “did you hear about the latest in Syria?” or “did you hear about Johnny Football?”

Our concept is simple. We read. You Skimm.

This is a service everyone needs. You may follow the ‘right’ people on Twitter or get the ‘right’ breaking news alerts but with so much noise, it’s hard to filter what you need to know in politics, international affairs, sports, entertainment, technology etc.

theSkimm is your filter. We cross party and subject lines to break down what it seems everyone else is talking about.

theSkimm is not just another email. It’s about choosing to make your mornings better by being informed in a way that fits into your routine. Even before your first cup of coffee.

Welcome to theSkimm Life. Mornings just got better.

the Skimms

The welcome email was so clever and I got excited so I thought, oh well let’s see what this is about; I can always unsubscribe later. I didn’t immediately start getting the daily Skimm so I forgot about it.

The first daily Skimm I received was probably a week after the welcome letter, and I remember how entertaining it was right from the subject line. I actually read the entire email, even though it lacked graphics. You might think, ahhh how boring no exciting graphics to draw you in? Not interested! Well, I was also puzzled by this email’s format but I decided to see how I felt about theSkimm after another week.

It’s been a month now and I look forward to waking up and reading theSkimm over a cup of coffee. Before theSkimm I felt like I was so out of touch with what’s going on in the world and the US. In an effort to be in the know I tried some news apps like Yahoo’s News Digest, CNN, even The New Yorker. It wasn’t until theSkimm that the news started being something I could get excited over EVERY DAY. I love what Danielle Weisberg and Carly Zakin, theSkimm founders have created.

So, if you’re like me and don’t like spending too much time reading about what’s going on in the world Sign Up for theSkimm. You won’t regret it. I promise!

Here’s a cool interview from Rank & Style with Danielle Weisberg and Carly Zakin.

TheSkimm was also featured on titled: How The Skimm Became Oprah’s Must-Read Newsletter

Read The News Happy,


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